BEHAVIORAL SEGMENTATION OF CUSTOMERS: RFM MODEL AND K-MEANS APPLICATION
Year | 2025 |
Author | |
Created date | 2025-04-16 |
Author order | 第二作者 |
Corresponding author | 是 |
Publication year | 2025 |
Publication month | 3 |
Journal name | Eurasia: Economics & Business |
Publication area | 俄羅斯聯邦 |
Volume | 3 |
Issue | 93 |
Start page | 13 |
End page | 32 |
Publication type | |
Review system | 是 |
Language | Foreign Language |