BEHAVIORAL SEGMENTATION OF CUSTOMERS: RFM MODEL AND K-MEANS APPLICATION

BEHAVIORAL SEGMENTATION OF CUSTOMERS: RFM MODEL AND K-MEANS APPLICATION

Year2025
Author
Created date2025-04-16
Author order第二作者
Corresponding author
Publication year2025
Publication month3
Journal nameEurasia: Economics & Business
Publication area俄羅斯聯邦
Volume3
Issue93
Start page13
End page32
Publication type
Review system
LanguageForeign Language