名人代言與公司可信度透過廣告態度的中介效果對品牌態度之影響
| Year | 2006 |
| Author | 賴鳳儀*, |
| Author count | 2 |
| Created date | 2019-02-19 |
| Author order | 1 |
| Corresponding author | false |
| Publication year | 2006 |
| Symposium name | 第8屆永續發展管理國際研討會 |
| Start page | 293 |
| End page | 301 |
| Publication city | 屏東 |
| Publication country | 中華民國 |
| Start date | 2006-11-03 |
| End date | 2006-11-03 |
| Review system | 否 |
| Language | Traditional Chinese |