How do you evaluate the product? The moderating effects of mood states and scale format
| Year | 2013 |
| Author | Chien-Huang Lin, 郭素蕙* |
| Author count | 2 |
| Created date | 2020-03-23 |
| Author order | 2 |
| Corresponding author | true |
| Publication year | 2013 |
| Symposium name | 2013 LCBR European Marketing Conference |
| Publication city | Frankfurt |
| Publication country | 德意志聯邦共和國 |
| Start date | 2013-08-15 |
| End date | 2013-08-16 |
| Review system | 是 |
| Language | Foreign Language |