How Do Product Knowledge and Response-Scales Lead to Assimilation or Contrast Effect

How Do Product Knowledge and Response-Scales Lead to Assimilation or Contrast Effect

Assistant Professor    #7686   
Year2019
Author郭素蕙*
Author count1
Created date2020-09-25
Author order第一作者
Corresponding author
Publication year2019
Publication month1
Journal nameThe YMC Management Review
Publication area阿富汗伊斯蘭國
Volume12
Issue1
Start page27
End page42
Publication type
Review system
LanguageForeign Language