BEHAVIORAL SEGMENTATION OF CUSTOMERS: RFM MODEL AND K-MEANS APPLICATION
| Year | 2025 |
| Author | Le Thi Phuong Thanh, 廖世義*, |
| Author count | 3 |
| Created date | 2025-04-16 |
| Author order | 第二作者 |
| Corresponding author | 是 |
| Publication year | 2025 |
| Publication month | 3 |
| Journal name | Eurasia: Economics & Business |
| Publication area | 俄羅斯聯邦 |
| Volume | 3 |
| Issue | 93 |
| Start page | 13 |
| End page | 32 |
| Publication type | |
| Review system | 是 |
| Language | Foreign Language |