How do response-scales influence consumers’ evaluations? The moderating role of product knowledge

How do response-scales influence consumers’ evaluations? The moderating role of product knowledge

Assistant Professor    #7686   
Year2013
AuthorChien-Huang Lin, 郭素蕙*
Author count2
Created date2020-03-23
Author order2
Corresponding authortrue
Publication year2013
Symposium name 2013 Hawaii International Conference on Business
Publication cityHawaii
Publication country美國
Start date2013-05-23
End date2013-05-26
Review system
LanguageForeign Language