The Role of Perceived Risk and Trust Propensity in The Relationship Between Negative Perceptions of Applying Big Data Analytics and Consumers’ Responses

The Role of Perceived Risk and Trust Propensity in The Relationship Between Negative Perceptions of Applying Big Data Analytics and Consumers’ Responses

Year2020
Author廖世義*, ,
Author count3
Created date2023-04-06
Author order第二作者
Corresponding author
Publication year2020
Publication month5
Journal nameWSEAS Transactions on Business and Economics
Publication area希臘共和國
Volume17
Issue41
Start page426
End page435
Publication type
Review system
LanguageForeign Language