TESTING A STRUCTURAL MODEL OF CONSTRAINTS NEGOTIATION IN SPECTATOR SPORTS: THE MODERATING EFFECT OF SATISFACTION WITH MARKETING STRATEGIES

TESTING A STRUCTURAL MODEL OF CONSTRAINTS NEGOTIATION IN SPECTATOR SPORTS: THE MODERATING EFFECT OF SATISFACTION WITH MARKETING STRATEGIES

Year2021
Author馬上閔*
Author count1
Created date2021-10-21
Author order第二作者
Corresponding author
Publication year2021
Publication month3
Journal nameEvent Management
Publication area美國
Volume25
Issue2
Start page185
End page199
Publication type
Review system
LanguageForeign Language