Approach the Reference Product or Against It? The Moderating Roles of Product Familiarity and Product Knowledge
| Year | 2012 |
| Author | |
| Created date | 2019-09-30 |
| Author order | 第二作者 |
| Corresponding author | 是 |
| Publication year | 2012 |
| Publication month | 12 |
| Journal name | Journal of Business Administration |
| Publication area | 中華民國 |
| Volume | 95 |
| Start page | 1 |
| End page | 37 |
| Publication type | |
| Review system | 是 |
| Language | Foreign Language |