An Empirical Study on the Relationship between Brand Value and Stock Return in Taiwan Market

An Empirical Study on the Relationship between Brand Value and Stock Return in Taiwan Market

Associate Professor    7696    chiayi@mail.npust.edu.tw
Year2009
AuthorPo-Young Chu, 陳佳誼*, Chun-Ting Chen
Author count3
Created date2019-02-19
Author order第二作者
Corresponding author
Publication year2009
Publication month12
Journal name管理學報
Publication area中華民國
Volume26
Issue6
Start page637
End page651
Publication type
Review system
LanguageTraditional Chinese
Attached project