Countering Negative Country-of-Origin Effects: The Role of Evaluation Mode
Year | 2009 |
Author | Po-Young Chu, Chia-Chi Chang, 陳佳誼*, Tzu-Yun Wang |
Author count | 4 |
Created date | 2019-02-19 |
Author order | 第三作者 |
Corresponding author | 是 |
Publication year | 2009 |
Publication month | 12 |
Journal name | European Journal of Marketing |
Publication area | 中華民國 |
Volume | 44 |
Issue | 7/8 |
Start page | 1055 |
End page | 1076 |
Publication type | |
Review system | 否 |
Language | Foreign Language |
Attached project | 無 |