Exploring consumer schemata of destination and sport event brands:the case of Kaohsiung city and the 2009 World Games
Exploring consumer schemata of destination and sport event brands:the case of Kaohsiung city and the 2009 World Games
Year | 2010 |
Author | 賴鳳儀* |
Author count | 1 |
Created date | 2019-02-19 |
Author order | 第一作者 |
Corresponding author | 是 |
Publication year | 2010 |
Publication month | 3 |
Journal name | International Journal of Sport Management and Marketing |
Journal sponsor | Inderscience Publishers |
Publication area | 中華民國 |
Volume | 7 |
Issue | 3/4 |
Start page | 276 |
End page | 281 |
Publication type | |
Review system | 否 |
Language | Foreign Language |
Attached project | 無 |