Exploring consumer schemata of destination and sport event brands:the case of Kaohsiung city and the 2009 World Games
Exploring consumer schemata of destination and sport event brands:the case of Kaohsiung city and the 2009 World Games
| Year | 2010 |
| Author | 賴鳳儀* |
| Author count | 1 |
| Created date | 2019-02-19 |
| Author order | 第一作者 |
| Corresponding author | 是 |
| Publication year | 2010 |
| Publication month | 3 |
| Journal name | International Journal of Sport Management and Marketing |
| Journal sponsor | Inderscience Publishers |
| Publication area | 中華民國 |
| Volume | 7 |
| Issue | 3/4 |
| Start page | 276 |
| End page | 281 |
| Publication type | |
| Review system | 否 |
| Language | Foreign Language |
| Attached project | 無 |