The Influence of Endorsers’ Credibility on Advertising Effects, and Repurchase Intention: An Example of Fitness Personal Trainer as Endorser
The Influence of Endorsers’ Credibility on Advertising Effects, and Repurchase Intention: An Example of Fitness Personal Trainer as Endorser
Year | 2016 |
Author | |
Created date | 2019-01-16 |
Author order | 第三作者 |
Corresponding author | 是 |
Publication year | 2016 |
Publication month | 11 |
Journal name | SMAANZ Conference 2016 |
Publication area | 紐西蘭 |
Volume | ---- |
Issue | ---- |
Publication type | |
Review system | 是 |
Language | Foreign Language |
Attached project | 無 |