How Does Customer Experience Influence Brand Identification? Exploring the Long-Term Impact through a Dynamic Perspective

How Does Customer Experience Influence Brand Identification? Exploring the Long-Term Impact through a Dynamic Perspective

年份2025
作者賴炤容*
Author count1
Created date2024-12-31
作者順序1
通訊作者true
發表年份2025
會議名稱2025 AMA Winter Academic Conference
會議起始頁碼1
會議結束頁碼6
舉行之城市亞利桑那州鳳凰城
舉行之國家美國
開始日期2025-02-14
結束日期2025-02-16
審稿制度
發表語言外文
所屬計畫案NSTC 113-2637-E-020-004