Exploring the Impact of Facebook eWOM and Conformity Behavior on Consumer Purchase Behavior: Using Subjective Norms as the Mediator

Exploring the Impact of Facebook eWOM and Conformity Behavior on Consumer Purchase Behavior: Using Subjective Norms as the Mediator

助理教授      
年份2026
作者
Created date2026-03-17
作者順序2
通訊作者true
發表年份2026
會議名稱 The 13th Multidisciplinary International Social Networks Conference
舉行之城市越南蜆港(Danang Vietnam)
舉行之國家越南社會主義共和國
開始日期2026-08-10
結束日期2026-08-12
審稿制度
發表語言中文