Using SOR theory to explore the impact of augmented reality applications of apparel brands on purchase intention

Using SOR theory to explore the impact of augmented reality applications of apparel brands on purchase intention

Associate Professor    (08)7703202 #7339    berryamanda@mail.npust.edu.tw
Year2026
Author
Created date2026-09-01
Author order2
Corresponding authortrue
Publication year2026
Symposium name2026 全國數位商管創能與實務應用研討會
Publication city台北
Publication country中華民國
Start date2026-06-13
End date2026-06-13
Review system
LanguageTraditional Chinese