The impacts of brand experiences on brand loyalty: Mediators of brand love and brand trust

The impacts of brand experiences on brand loyalty: Mediators of brand love and brand trust

Year2017
Author
Created date2019-03-23
Author order第一作者
Corresponding author
Publication year2017
Publication month5
Journal nameManagement Decision
Publication area英國
Volume55
Issue5
Start page915
End page934
Publication type
Review system
LanguageForeign Language
Attached projectMOST 105-2410-H-328-001-