The impacts of brand authenticity on consumer innovation resistance in organic agricultural products: Brand trust, consumer conformity as mediators and age as a moderator
| Year | 2022 |
| Author | 黃朝欽* |
| Author count | 1 |
| Created date | 2023-01-01 |
| Author order | 2 |
| Corresponding author | true |
| Publication year | 2022 |
| Symposium name | 台灣行銷科學學會第十九屆年度學術研討會 |
| Publication city | Taipei |
| Publication country | 中華民國 |
| Start date | 2022-12-02 |
| End date | 2022-12-02 |
| Review system | 是 |
| Language | Traditional Chinese |