The impacts of brand authenticity on consumer innovation resistance in organic agricultural product: Brand trust, conformity effect as mediators and age as a moderator
| Year | 2023 |
| Author | 黃朝欽*, Lien, Yi-Hsun |
| Author count | 2 |
| Created date | 2023-11-02 |
| Author order | 第一作者 |
| Corresponding author | 是 |
| Publication year | 2023 |
| Publication month | 10 |
| Journal name | Taiwan Journal of Marketing Science |
| Publication area | 中華民國 |
| Volume | 19 |
| Issue | 2 |
| Start page | 173 |
| End page | 198 |
| Publication type | |
| Review system | 是 |
| Language | Traditional Chinese |