The impact of celebrities online self-disclosure and brand placement on the advertising effect and purchase intention
| Year | 2019 |
| Author | 邱郁仁*, Jing Tzu Feng |
| Author count | 2 |
| Created date | 2021-04-27 |
| Author order | 1 |
| Corresponding author | true |
| Publication year | 2019 |
| Symposium name | 2019醫護暨管理科際整合應用研討會 |
| Start page | 207 |
| End page | 223 |
| Publication city | 新北市 |
| Publication country | 中華民國 |
| Start date | 2019-11-29 |
| End date | 2019-11-29 |
| Review system | 是 |
| Language | Traditional Chinese |