The impact of applying event marketing on restaurant operational performance in international hotels: The case of food festival event

The impact of applying event marketing on restaurant operational performance in international hotels: The case of food festival event

Professor    7495    pclai@mail.npust.edu.tw
Year2010
Author賴佩均*, Chi-Ting Chen
Author count2
Created date2019-02-19
Author order1
Corresponding authorfalse
Publication year2010
Symposium name8th Asia-Pacific Council on Hotels Restaurants and Institutional Education Conference
Start page1
End page11
Publication cityPhuket
Publication country中華民國
Start date2010-08-14
End date2010-08-14
Review system
LanguageForeign Language