The Efficacy of online group buying websites in travel industry marketing: The case of Groupon.com
| Year | 2012 |
| Author | Hsu, Y. L., 陳寬裕, Ting, Y. S.* |
| Author count | 3 |
| Created date | 2019-02-19 |
| Author order | 第二作者 |
| Corresponding author | 否 |
| Publication year | 2012 |
| Publication month | 7 |
| Journal name | Actual Problems of Economics |
| Journal sponsor | National Academy of Management |
| Publication area | 中華民國 |
| Volume | 7 |
| Issue | 133 |
| Start page | 519 |
| End page | 527 |
| Publication type | |
| Review system | 否 |
| Language | Foreign Language |
| Attached project | 無 |