Research on Experiential Marketing,Experiential Value and Brand Image of Fitness Club – Taking World Gym for Example

Research on Experiential Marketing,Experiential Value and Brand Image of Fitness Club – Taking World Gym for Example

蘇蕙芬

College of Humanities and Social Sciences Department of Recreational Sport and Health Promotion

Professor 6488 6520 suhf@mail.npust.edu.tw

Year	2019
Author	蘇蕙芬*, 馬上閔
Author count	2
Created date	2021-03-24
Author order	第三作者
Corresponding author	是
Publication year	2019
Publication month	10
Journal name	J.NCKU PE RES
Publication area	中華民國
Volume	51
Issue	2
Start page	16
End page	38
Publication type
Review system	是
Language	Traditional Chinese