Representing Ageing Images and Identities/ Consumerism vs. Constructing Older Age: A Case Study of Over Fifties Life Insurance TV Advertising

Representing Ageing Images and Identities/ Consumerism vs. Constructing Older Age: A Case Study of Over Fifties Life Insurance TV Advertising

Associate Professor    7760    irenechen@mail.npust.edu.tw
Year2012
Author陳錦慧*,
Author count2
Created date2023-01-08
Author order第一作者
Corresponding author
Author invest原著作
Publication year2012
Publication month1
Is book專書
Sectionchapter 3
Book nameRepresenting Ageing Images and Identities/ Consumerism vs. Constructing Older Age: A Case Study of Over Fifties Life Insurance TV Advertising
PressPalgrave Macmillan / London, UK
Isbn978-1-349-32340-1
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LanguageForeign Language