Relationships among customer experiential value, celebrity endorsements and brand resonance

Relationships among customer experiential value, celebrity endorsements and brand resonance

Year2020
Author王韻*
Author count1
Created date2020-07-18
Author order1
Corresponding authortrue
Publication year2020
Symposium name第二十一屆永續發展管理研討會
Start page81
End page81
Publication cityPingtung
Publication country中華民國
Start date2020-06-08
End date2020-06-08
Review system
LanguageTraditional Chinese
Attached project