Pricing strategy, perceived value, perceived risk, and repurchase intention: online group buying of food products among university students

Pricing strategy, perceived value, perceived risk, and repurchase intention: online group buying of food products among university students

Professor    7495    pclai@mail.npust.edu.tw
Year2015
AuthorChi-Ting Chen, 賴佩均*
Author count2
Created date2019-02-19
Author order2
Corresponding authorfalse
Publication year2015
Symposium name12TH ASIA PACIFIC CHRIE (APacCHRIE) CONFERENCE 2014
Publication cityKuala Lumpur
Publication country中華民國
Start date2015-05-23
End date2015-05-23
Review system
LanguageForeign Language