Pricing strategy, perceived value, perceived risk, and repurchase intention: online group buying of food products among university students
Pricing strategy, perceived value, perceived risk, and repurchase intention: online group buying of food products among university students
Year | 2015 |
Author | Chi-Ting Chen, 賴佩均* |
Author count | 2 |
Created date | 2019-02-19 |
Author order | 2 |
Corresponding author | false |
Publication year | 2015 |
Symposium name | 12TH ASIA PACIFIC CHRIE (APacCHRIE) CONFERENCE 2014 |
Publication city | Kuala Lumpur |
Publication country | 中華民國 |
Start date | 2015-05-23 |
End date | 2015-05-23 |
Review system | 否 |
Language | Foreign Language |