Mobile phone applications as innovative marketing tools for hotels

Mobile phone applications as innovative marketing tools for hotels

Year2012
Author陳寬裕, Yu-Lun Hsu*, Chia-Chun Wu
Author count3
Created date2019-02-19
Author order第一作者
Corresponding author
Publication year2012
Publication month9
Journal nameThe International Journal of Organizational Innovation
Journal sponsorThe International Association of Organizational Innovation (IAOI)
Publication area中華民國
Volume5
Issue2
Start page116
End page140
Publication type
Review system
LanguageForeign Language
Attached project