How Does Customer Experience Influence Brand Identification? Exploring the Long-Term Impact through a Dynamic Perspective
How Does Customer Experience Influence Brand Identification? Exploring the Long-Term Impact through a Dynamic Perspective
Year | 2025 |
Author | 賴炤容* |
Author count | 1 |
Created date | 2024-12-31 |
Author order | 1 |
Corresponding author | true |
Publication year | 2025 |
Symposium name | 2025 AMA Winter Academic Conference |
Start page | 1 |
End page | 6 |
Publication city | 亞利桑那州鳳凰城 |
Publication country | 美國 |
Start date | 2025-02-14 |
End date | 2025-02-16 |
Review system | 是 |
Language | Foreign Language |
Attached project | NSTC 113-2637-E-020-004 |