How Does Customer Experience Influence Brand Identification? Exploring the Long-Term Impact through a Dynamic Perspective

How Does Customer Experience Influence Brand Identification? Exploring the Long-Term Impact through a Dynamic Perspective

Year2025
Author賴炤容*
Author count1
Created date2024-12-31
Author order1
Corresponding authortrue
Publication year2025
Symposium name2025 AMA Winter Academic Conference
Start page1
End page6
Publication city亞利桑那州鳳凰城
Publication country美國
Start date2025-02-14
End date2025-02-16
Review system
LanguageForeign Language
Attached projectNSTC 113-2637-E-020-004