Exploring the Impact of Facebook eWOM and Conformity Behavior on Consumer Purchase Behavior: Using Subjective Norms as the Mediator

Exploring the Impact of Facebook eWOM and Conformity Behavior on Consumer Purchase Behavior: Using Subjective Norms as the Mediator

Assistant Professor      
Year2026
Author
Created date2026-03-17
Author order2
Corresponding authortrue
Publication year2026
Symposium name The 13th Multidisciplinary International Social Networks Conference
Publication city越南蜆港(Danang Vietnam)
Publication country越南社會主義共和國
Start date2026-08-10
End date2026-08-12
Review system
LanguageTraditional Chinese