Exploring the Impact of Facebook eWOM and Conformity Behavior on Consumer Purchase Behavior: Using Subjective Norms as the Mediator
Exploring the Impact of Facebook eWOM and Conformity Behavior on Consumer Purchase Behavior: Using Subjective Norms as the Mediator
| Year | 2026 |
| Author | |
| Created date | 2026-03-17 |
| Author order | 2 |
| Corresponding author | true |
| Publication year | 2026 |
| Symposium name | The 13th Multidisciplinary International Social Networks Conference |
| Publication city | 越南蜆港(Danang Vietnam) |
| Publication country | 越南社會主義共和國 |
| Start date | 2026-08-10 |
| End date | 2026-08-12 |
| Review system | 是 |
| Language | Traditional Chinese |