Discussing the Relationships between Consumer Experiential Value, Celebrity Endorsement and Brand Resonance – Case Study of the STAYREAL Brand.
| Year | 2021 |
| Author | 王韻*, |
| Author count | 2 |
| Created date | 2021-07-10 |
| Author order | 第一作者 |
| Corresponding author | 是 |
| Publication year | 2021 |
| Publication month | 8 |
| Journal name | International Business Research |
| Journal sponsor | Canadian Center of Science and Education |
| Publication area | 加拿大 |
| Volume | 14 |
| Issue | 8 |
| Start page | 26 |
| End page | 41 |
| Publication type | |
| Review system | 是 |
| Language | Foreign Language |
| Attached project | 無 |