Corporate Conscientious Brand: Proposing a Framework from a Systematic Literature Review

Corporate Conscientious Brand: Proposing a Framework from a Systematic Literature Review

Year2025
Author
Created date2025-05-28
Author order1
Corresponding authortrue
Publication year2025
Symposium name2025 ACADEMY OF MARKETING SCIENCE 26th WORLD MARKETING CONGRESS
Publication cityDijon
Publication country法國
Start date2025-07-01
End date2025-07-04
Review system
LanguageTraditional Chinese
Attached project企業良知品牌: 以社會建構觀點探索與實證品牌價值共創架構