Corporate Conscientious Brand: Proposing a Framework from a Systematic Literature Review
Year | 2025 |
Author | |
Created date | 2025-05-28 |
Author order | 1 |
Corresponding author | true |
Publication year | 2025 |
Symposium name | 2025 ACADEMY OF MARKETING SCIENCE 26th WORLD MARKETING CONGRESS |
Publication city | Dijon |
Publication country | 法國 |
Start date | 2025-07-01 |
End date | 2025-07-04 |
Review system | 是 |
Language | Traditional Chinese |
Attached project | 企業良知品牌: 以社會建構觀點探索與實證品牌價值共創架構 |