An exploratory study on brand value co-creation: Taiwan’s M brand as an example
| Year | 2017 |
| Author | |
| Created date | 2019-03-22 |
| Author order | 1 |
| Corresponding author | true |
| Publication year | 2017 |
| Symposium name | The Conference held by Journal of Management (管理學報) with a special topic on Consumer Behaviors and Marketing Strategies in the New Environment |
| Publication city | 台北 |
| Publication country | 中華民國 |
| Start date | 2017-07-02 |
| End date | 2017-07-02 |
| Review system | 是 |
| Language | Traditional Chinese |
| Attached project | N/A |