A study of the consumers’ purchase intention towards the online group buying: The mediating role of trust in the initiator and the website
| Year | 2018 |
| Author | 邱郁仁*, Wen Chiung Chang |
| Author count | 2 |
| Created date | 2021-04-27 |
| Author order | 1 |
| Corresponding author | true |
| Publication year | 2018 |
| Symposium name | 2018健康產業與科技創新應用研討會 |
| Start page | 167 |
| End page | 186 |
| Publication city | 新北市 |
| Publication country | 中華民國 |
| Start date | 2018-06-15 |
| End date | 2018-06-15 |
| Review system | 是 |
| Language | Traditional Chinese |