A study of relational bonds on brand loyalty: the mediating effects of brand relationship quality
A study of relational bonds on brand loyalty: the mediating effects of brand relationship quality
| Year | 2011 |
| Author | |
| Created date | 2019-03-23 |
| Author order | 1 |
| Corresponding author | true |
| Publication year | 2011 |
| Symposium name | Academy of International Business (AIB) 2011 Annual Meeting |
| Publication city | 名古屋 |
| Publication country | 日本 |
| Start date | 2011-06-24 |
| End date | 2011-06-28 |
| Review system | 是 |
| Language | Foreign Language |
| Attached project | N/A |