A Study on the Perceived Value and Purchase Intentions of Generation Z and Generation Alpha Consumers towards Influencer Endorsements
| Year | 2024 |
| Author | 陳唯珍* |
| Author count | 1 |
| Created date | 2024-06-11 |
| Author order | 2 |
| Corresponding author | true |
| Publication year | 2024 |
| Symposium name | 2024 年第 25 屆永續發展管理研討會 |
| Start page | 301 |
| End page | 314 |
| Publication city | 屏東 |
| Publication country | 中華民國 |
| Start date | 2024-05-24 |
| End date | 2024-05-24 |
| Review system | 是 |
| Language | Traditional Chinese |