A Study of Brand Positioning and Pricing Strategy of Boutique Hotels in Taiwan

A Study of Brand Positioning and Pricing Strategy of Boutique Hotels in Taiwan

Professor    7495    pclai@mail.npust.edu.tw
Year2012
AuthorChi-Ting Chen*, 賴佩均
Author count2
Created date2019-02-19
Author order2
Corresponding authorfalse
Publication year2012
Symposium name2012 International Council on Hotels Restaurants and Institutional Education (ICHRIE) Conference
Start page1
End page4
Publication cityProvidence, Rhode Island
Publication country中華民國
Start date2012-08-02
End date2012-08-02
Review system
LanguageForeign Language