產品屬性、產品認知與行銷策略對購買意願影響之研究－以新豐稻米至銷專業區養生米系列為例

產品屬性、產品認知與行銷策略對購買意願影響之研究－以新豐稻米至銷專業區養生米系列為例

蔡青園

Tsay Ching-Yuan

College of Management Department of Agribusiness Management International Master’s Degree Program in Agribusiness Management

Assistant Professor 7823 cytsay@mail.npust.edu.tw

Year	2014
Author	蔡青園*, 鄭秋桂
Author count	2
Created date	2019-02-19
Author order	1
Corresponding author	false
Publication year	2014
Symposium name	黃埔建軍九十週年三軍官校學術研討會
Start page	15
End page	50
Publication city	鳳山
Publication country	中華民國
Start date	2014-05-30
End date	2014-05-30
Review system	否
Language	Traditional Chinese