性別、行銷手法的喜好度與消費者涉入程度之影響性研究─以便利商店為例

性別、行銷手法的喜好度與消費者涉入程度之影響性研究─以便利商店為例

黃靖淑

Huang Ching-Hsu

College of Management Department of Hotel and Restaurant Management

Professor 08-7703202 ext 7114 ; 7500; 7499 chinghsu@mail.npust.edu.tw

Year	2015
Author	*, 張慧珍, 黃靖淑
Author count	3
Created date	2019-02-19
Author order	3
Corresponding author	false
Publication year	2015
Symposium name	2015第16屆永續發展管理研討會
Publication country	中華民國
Start date	2015-05-29
End date	2015-05-29
Review system	否
Language	Traditional Chinese