Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs/ Development of a Measuring Scale in Higher Education Experience under Pandemic: An Abstract
| Year | 2023 |
| Author | *, 賴佩均 |
| Author count | 2 |
| Created date | 2025-03-19 |
| Author order | 第二作者 |
| Corresponding author | 否 |
| Author invest | 原著作 |
| Publication year | 2023 |
| Publication month | 3 |
| Is book | 篇章 |
| Section | PP.165-166 |
| Book name | Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs/ Development of a Measuring Scale in Higher Education Experience under Pandemic: An Abstract |
| Press | Springer |
| Isbn | 978-3-031-24687-6 |
| Publication type | |
| Review system | 有 |
| Language | Foreign Language |