Developments in Marketing Science: Proceedings of the Academy of Marketing Science ((DMSPAMS))
| Year | 2026 |
| Author | , 廖世義, , 賴佩均* |
| Author count | 4 |
| Created date | 2026-09-18 |
| Author order | 第四(以上)作者 |
| Corresponding author | 是 |
| Author invest | 原著作 |
| Publication year | 2026 |
| Publication month | 5 |
| Is book | 篇章 |
| Section | PP.32-39 |
| Book name | Developments in Marketing Science: Proceedings of the Academy of Marketing Science ((DMSPAMS)) |
| Press | Springer |
| Isbn | 978-3-032-19947-8 |
| Publication type | |
| Review system | 有 |
| Language | Foreign Language |