Bringing the Soul Back to Marketing /Understanding Customers’ Insights Using Attribution Theory
| Year | 2024 |
| Author | , 賴佩均, 廖世義, * |
| Author count | 4 |
| Created date | 2025-03-19 |
| Author order | 第二作者 |
| Corresponding author | 否 |
| Author invest | 原著作 |
| Publication year | 2024 |
| Publication month | 3 |
| Is book | 篇章 |
| Section | PP.20-28 |
| Book name | Bringing the Soul Back to Marketing /Understanding Customers’ Insights Using Attribution Theory |
| Press | Springer |
| Isbn | 978-3-031-53286-3 |
| Publication type | |
| Review system | 有 |
| Language | Foreign Language |