Exploring the Impact of Facebook eWOM and Conformity Behavior on Consumer Purchase Behavior: Using Subjective Norms as the Mediator
Exploring the Impact of Facebook eWOM and Conformity Behavior on Consumer Purchase Behavior: Using Subjective Norms as the Mediator
| Year | 2026 |
| Author | |
| Created date | 2026-09-12 |
| Author order | 第二作者 |
| Corresponding author | 是 |
| Publication year | 2026 |
| Publication month | 8 |
| Journal name | communication in computer and information science |
| Journal sponsor | Springer |
| Publication area | 越南社會主義共和國 |
| Volume | 3091 |
| Issue | 0 |
| Start page | 102 |
| End page | 117 |
| Publication type | |
| Review system | 是 |
| Language | Foreign Language |