Exploring the Impact of Facebook eWOM and Conformity Behavior on Consumer Purchase Behavior: Using Subjective Norms as the Mediator

Exploring the Impact of Facebook eWOM and Conformity Behavior on Consumer Purchase Behavior: Using Subjective Norms as the Mediator

Assistant Professor      
Year2026
Author
Created date2026-09-12
Author order第二作者
Corresponding author
Publication year2026
Publication month8
Journal namecommunication in computer and information science
Journal sponsorSpringer
Publication area越南社會主義共和國
Volume3091
Issue0
Start page102
End page117
Publication type
Review system
LanguageForeign Language