Using SOR theory to explore the impact of augmented reality applications of apparel brands on purchase intention
Using SOR theory to explore the impact of augmented reality applications of apparel brands on purchase intention
| Year | 2026 |
| Author | |
| Created date | 2026-09-01 |
| Author order | 2 |
| Corresponding author | true |
| Publication year | 2026 |
| Symposium name | 2026 全國數位商管創能與實務應用研討會 |
| Publication city | 台北 |
| Publication country | 中華民國 |
| Start date | 2026-06-13 |
| End date | 2026-06-13 |
| Review system | 是 |
| Language | Traditional Chinese |