Effects of moral appeal advertising on brand attitudes and purchase intentions of carbon-reducing agricultural products: Moderating effects of consumers’ amorality and environmental concerns
| Year | 2022 |
| Author | 邱郁仁* |
| Author count | 1 |
| Created date | 2023-02-23 |
| Author order | 1 |
| Corresponding author | true |
| Publication year | 2022 |
| Symposium name | 2022年農業經濟學術研討會 |
| Publication city | 台中市 |
| Publication country | 中華民國 |
| Start date | 2022-12-17 |
| End date | 2022-12-17 |
| Review system | 是 |
| Language | Traditional Chinese |