NEGATIVE BRAND RELATIONSHIPS IN THE AGRO-FOOD INDUSTRY: THE IMPACTS OF BRAND INAUTHENTICITY, BRAND DISTRUST, BRAND HATE ON BRAND AVOIDANCE
| Year | 2021 |
| Author | 黃朝欽, 林俊男*, |
| Author count | 3 |
| Created date | 2021-11-27 |
| Author order | 1 |
| Corresponding author | true |
| Publication year | 2021 |
| Symposium name | THE 17th INTERNATIONAL CONFERENCE ON KNOWLEDGE-BASED ECONOMY AND GLOBAL MANAGEMENT |
| Publication city | 台南 |
| Publication country | 中華民國 |
| Start date | 2021-11-25 |
| End date | 2021-11-26 |
| Review system | 是 |
| Language | Traditional Chinese |