Aging consumers and their brands: the perspective of customer journey theory
| Year | 2020 |
| Author | 黃朝欽* |
| Author count | 1 |
| Created date | 2023-09-25 |
| Author order | 1 |
| Corresponding author | true |
| Publication year | 2020 |
| Symposium name | 2020 SMA (Society for Marketing Advances) Annual Conference |
| Publication city | Fort Worth, Texas (Virtual) |
| Publication country | 美國 |
| Start date | 2020-11-04 |
| End date | 2020-11-07 |
| Review system | 是 |
| Language | Foreign Language |
| Attached project | MOST 108-2410-H-020-011 |