Brand Awareness,Brand Image, and Visitor Experience on Purchase Intention–The Case of Souvenir at Yilan Cake Factory
Brand Awareness,Brand Image, and Visitor Experience on Purchase Intention–The Case of Souvenir at Yilan Cake Factory
Year | 2019 |
Author | , 鄭秋桂* |
Author count | 2 |
Created date | 2020-01-14 |
Author order | 2 |
Corresponding author | true |
Publication year | 2019 |
Symposium name | 2019年臺灣農村經濟學會年會暨學術研討會 |
Publication city | 台中市 |
Publication country | 中華民國 |
Start date | 2019-12-06 |
End date | 2019-12-06 |
Review system | 是 |
Language | Traditional Chinese |
Attached project | 無 |