Brand Awareness,Brand Image, and Visitor Experience on Purchase Intention–The Case of Souvenir at Yilan Cake Factory

Brand Awareness,Brand Image, and Visitor Experience on Purchase Intention–The Case of Souvenir at Yilan Cake Factory

Year2019
Author, 鄭秋桂*
Author count2
Created date2020-01-14
Author order2
Corresponding authortrue
Publication year2019
Symposium name2019年臺灣農村經濟學會年會暨學術研討會
Publication city台中市
Publication country中華民國
Start date2019-12-06
End date2019-12-06
Review system
LanguageTraditional Chinese
Attached project