Brand loyalty viewed from a Service-Dominant Logic: Brand experience, customer engagement and brand community attachment
| Year | 2016 |
| Author | |
| Created date | 2019-03-23 |
| Author order | 1 |
| Corresponding author | true |
| Publication year | 2016 |
| Symposium name | Academy of International Business (AIB) 2016 Annual Meeting |
| Publication city | 紐奧良(New Orleans) |
| Publication country | 美國 |
| Start date | 2016-06-26 |
| End date | 2016-06-30 |
| Review system | 是 |
| Language | Foreign Language |
| Attached project | MOST 105-2410-H-328-001 |