Using the P-O-X balance theory to examine the difference between X and Y generations’ attitude toward advertisement spoken man and their characteristic －case of apparel brands
| Year | 2008 |
| Author | 王韻*, |
| Author count | 2 |
| Created date | 2019-02-19 |
| Author order | 1 |
| Corresponding author | false |
| Publication year | 2008 |
| Symposium name | 2008管理與技術國際學術研討會 |
| Publication city | 雲林科技大學 |
| Publication country | 中華民國 |
| Start date | 2008-06-05 |
| End date | 2008-06-05 |
| Review system | 否 |
| Language | Traditional Chinese |