價格促銷與品牌形象對消費者知覺與購買意願之影響─以女裝品牌為例

價格促銷與品牌形象對消費者知覺與購買意願之影響─以女裝品牌為例

Year2008
Author王韻*,
Author count2
Created date2019-02-19
Author order1
Corresponding authorfalse
Publication year2008
Symposium name2008台灣紡織產業加值創新研討會
Start page39
End page58
Publication city台北
Publication country中華民國
Start date2008-06-07
End date2008-06-07
Review system
LanguageTraditional Chinese