價格促銷與品牌形象對消費者知覺與購買意願之影響─以女裝品牌為例
| Year | 2008 |
| Author | 王韻*, |
| Author count | 2 |
| Created date | 2019-02-19 |
| Author order | 1 |
| Corresponding author | false |
| Publication year | 2008 |
| Symposium name | 2008台灣紡織產業加值創新研討會 |
| Start page | 39 |
| End page | 58 |
| Publication city | 台北 |
| Publication country | 中華民國 |
| Start date | 2008-06-07 |
| End date | 2008-06-07 |
| Review system | 否 |
| Language | Traditional Chinese |